"Made in Germany" at risk? Volkswagen and the German trademark

Rahel Cramer

    Research output: Contribution to Newspaper/Magazine/WebsiteWebsite contribution

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    Abstract

    The Volkswagen (VW) emissions scandal has received significant media coverage in and outside of Germany. Besides accounts of the developments that led to the discovery of Volkswagen’s unethical behaviour, the immediate impacts on the company’s finances, CEO Martin Winterkorn’s resignation and Matthias Mueller’s appointment as the new chief executive of the firm, a focus on wider impacts of the current affair quickly emerged. Not long and concerns were raised that the unethical actions of the car manufacturer could have negative consequences for the German automobile industry in general and the German and the European economy more broadly.
    Original languageEnglish
    Specialist publicationLanguage on the move
    PublisherLanguage on the move
    Publication statusPublished - 28 Oct 2015

    Bibliographical note

    Version archived for private and non-commercial use with the permission of the author/s and according to publisher conditions. For further rights please contact the publisher.

    Keywords

    • 200401 applied linguistics and educational linguistics
    • 200405 language in culture and society (sociolinguistics)

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