links between viewing fitspiration posts, muscular-ideal internalisation, appearance comparisons, body satisfaction, and exercise motivation in men

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5 Citations (Scopus)


Exposure to fitspiration content via social media can influence women’s body satisfaction and exercise inspiration, but fitspiration exposure has not been investigated in men. This study examined links between the frequency of viewing fitspiration content on Instagram, and men’s body satisfaction, appearance-based exercise motivation and health-based exercise motivation, and whether those relationships were mediated by muscular-ideal internalisation and/or appearance comparison tendency. Participants were 17- to 27-year-old Australian men who used Instagram (N = 118). Frequency of viewing fitspiration content was not directly associated with body satisfaction or reasons for exercise. However, significant indirect pathways were observed through greater muscular-ideal internalisation and appearance comparison tendency. Viewing more fitspiration content was associated with greater muscular-ideal internalisation and higher appearance comparison tendency, which in turn was associated with less body satisfaction, more appearance-based exercise motivation and less health-based exercise motivation. Fitspiration appears to be more closely related to appearance than health in men.
Original languageEnglish
Pages (from-to)1311-1325
Number of pages15
JournalNew Media and Society
Issue number6
Early online date1 Jan 2019
Publication statusPublished - 1 Jun 2019



  • appearance comparison
  • body image
  • exercise motivation
  • fitspiration
  • internalisation
  • males

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