Fingerprint
Dive into the research topics of 'Managing customer relationships in the emerging markets - guanxi as a driver of Chinese customer loyalty'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
Managing customer relationships in the emerging markets - guanxi as a driver of Chinese customer loyalty
Liane W. Y. Lee, Yiming Tang, Leslie S. C. Yip, Piyush Sharma
Research output: Contribution to journal › Article › peer-review
77
Citations
(Scopus)