| Original language | English |
|---|---|
| Title of host publication | Marketing from the trenches |
| Subtitle of host publication | perspectives on the road ahead |
| Editors | Nicolas Papadopoulos, Cleopatra Veloustsou |
| Place of Publication | Athens |
| Publisher | Athen Institute for Education and Research |
| Pages | 313-324 |
| Number of pages | 12 |
| ISBN (Print) | 9789606672064 |
| Publication status | Published - 2006 |
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