Mapping human brands: celebrity co-branding networks

Jasmina Ilicic, Cynthia Webster

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review

Original languageEnglish
Title of host publicationEMAC 38th Conference
Subtitle of host publicationAudencia Nantes, France, 26-29 May 2009 : conference proceedings : marketing and the core disciplines: rediscovering references?
EditorsJean-Pierre Helfer, Jean-Louis Nicolas
Place of PublicationNantes, France
PublisherAudencia Nantes, School of Management
Number of pages9
Publication statusPublished - 2009
EventEuropean Marketing Academy Conference (38th : 2009) - Nantes, France
Duration: 26 May 200929 May 2009


ConferenceEuropean Marketing Academy Conference (38th : 2009)
CityNantes, France

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