Original language | English |
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Title of host publication | EMAC 38th Conference |
Subtitle of host publication | Audencia Nantes, France, 26-29 May 2009 : conference proceedings : marketing and the core disciplines: rediscovering references? |
Editors | Jean-Pierre Helfer, Jean-Louis Nicolas |
Place of Publication | Nantes, France |
Publisher | Audencia Nantes, School of Management |
Pages | 1-9 |
Number of pages | 9 |
Publication status | Published - 2009 |
Event | European Marketing Academy Conference (38th : 2009) - Nantes, France Duration: 26 May 2009 → 29 May 2009 |
Conference
Conference | European Marketing Academy Conference (38th : 2009) |
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City | Nantes, France |
Period | 26/05/09 → 29/05/09 |