Mapping human brands: celebrity co-branding networks

Jasmina Ilicic; Cynthia Webster

Mapping human brands: celebrity co-branding networks

Department of Management

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

Original language	English
Title of host publication	EMAC 38th Conference
Subtitle of host publication	Audencia Nantes, France, 26-29 May 2009 : conference proceedings : marketing and the core disciplines: rediscovering references?
Editors	Jean-Pierre Helfer, Jean-Louis Nicolas
Place of Publication	Nantes, France
Publisher	Audencia Nantes, School of Management
Pages	1-9
Number of pages	9
Publication status	Published - 2009
Event	European Marketing Academy Conference (38th : 2009) - Nantes, France Duration: 26 May 2009 → 29 May 2009

Conference

Conference	European Marketing Academy Conference (38th : 2009)
City	Nantes, France
Period	26/05/09 → 29/05/09

Cite this

@inproceedings{ba3ff5a4f70043c59539365c4e32fedf,

title = "Mapping human brands: celebrity co-branding networks",

author = "Jasmina Ilicic and Cynthia Webster",

year = "2009",

language = "English",

pages = "1--9",

editor = "Jean-Pierre Helfer and Jean-Louis Nicolas",

booktitle = "EMAC 38th Conference",

publisher = "Audencia Nantes, School of Management",

note = "European Marketing Academy Conference (38th : 2009) ; Conference date: 26-05-2009 Through 29-05-2009",

}

Ilicic, J & Webster, C 2009, Mapping human brands: celebrity co-branding networks. in J-P Helfer & J-L Nicolas (eds), EMAC 38th Conference: Audencia Nantes, France, 26-29 May 2009 : conference proceedings : marketing and the core disciplines: rediscovering references?. Audencia Nantes, School of Management, Nantes, France, pp. 1-9, European Marketing Academy Conference (38th : 2009), Nantes, France, 26/05/09.

Mapping human brands: celebrity co-branding networks. / Ilicic, Jasmina; Webster, Cynthia.
EMAC 38th Conference: Audencia Nantes, France, 26-29 May 2009 : conference proceedings : marketing and the core disciplines: rediscovering references?. ed. / Jean-Pierre Helfer; Jean-Louis Nicolas. Nantes, France: Audencia Nantes, School of Management, 2009. p. 1-9.

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

TY - GEN

T1 - Mapping human brands

T2 - European Marketing Academy Conference (38th : 2009)

AU - Ilicic, Jasmina

AU - Webster, Cynthia

PY - 2009

Y1 - 2009

M3 - Conference proceeding contribution

SP - 1

EP - 9

BT - EMAC 38th Conference

A2 - Helfer, Jean-Pierre

A2 - Nicolas, Jean-Louis

PB - Audencia Nantes, School of Management

CY - Nantes, France

Y2 - 26 May 2009 through 29 May 2009

ER -