Markendifferenzierung durch Mitarbeiterverhalten

Translated title of the contribution: Brand differentiation through employee behaviour

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Translated title of the contribution	Brand differentiation through employee behaviour
Original language	German
Title of host publication	Markendifferenzierung
Subtitle of host publication	innovative Konzepte zur erfolgreichen Markenprofilierung
Editors	Franziska Völckner, Christoph Willers, Torsten Weber
Place of Publication	Germany
Publisher	Gabler
Pages	77-93
Number of pages	17
Edition	1st
ISBN (Print)	9783834919786
Publication status	Published - 2011

Cite this

@inbook{8a867a7d22fb4366ac40bef2b338fd59,

title = "Markendifferenzierung durch Mitarbeiterverhalten",

author = "Daniel Wentzel and Lars Groeger",

year = "2011",

language = "German",

isbn = "9783834919786",

pages = "77--93",

editor = "Franziska V{\"o}lckner and Christoph Willers and Torsten Weber",

booktitle = "Markendifferenzierung",

publisher = "Gabler",

edition = "1st",

}