Abstract
As examples of knowledge-intensive services, Australian universities have pursued non-equity entry modes to deliver courses transnationally. Through a case study investigation of four Australian universities, this study evaluates the perceptions and entry decisions of university managers. From the market selection, entry mode and higher education literature, a conceptual model, embedded with 4 propositions, is presented. The model sees market selection and entry mode as inter-dependent decisions which are influenced by manager and university motives, risk-aversity, and host government constraints in a gradual process of internationalisation. Among our key findings are that profitability is not a driver for university internationalisation and, due to a culture of risk-aversity, universities prefer zero-equity modes unless risk can be minimised or accommodated through suitable hedging strategies.
Original language | English |
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Title of host publication | Challenges for international business in a turbulent global environment |
Subtitle of host publication | proceedings of the ANZIBA Annual Conference 2011 |
Editors | Cherrie Jiuhua Zhu |
Place of Publication | Mulgrave, VIC |
Publisher | ANZIBA |
Number of pages | 26 |
ISBN (Print) | 9780980789911 |
Publication status | Published - 2011 |
Event | Australia & New Zealand International Business Academy Annual Conference - Melbourne Duration: 28 Apr 2011 → 30 Apr 2011 |
Conference
Conference | Australia & New Zealand International Business Academy Annual Conference |
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City | Melbourne |
Period | 28/04/11 → 30/04/11 |