Abstract
This edition continues to provide an authoritative and holistic platform whilst delivering updated, cutting-edge content in new and exciting ways. Written in a concise and straight-to-the-point manner with plenty of real-world examples, it provides the definitive principles of marketing in a format that is both interesting and engaging to students. 'Marketing' is proof that long-standing theory is still contemporary and can be delivered in a manner that is fresh and relevant to the students of today.
| Original language | English |
|---|---|
| Place of Publication | Frenchs Forest, N.S.W. |
| Publisher | Pearson Australia |
| Number of pages | 732 |
| Edition | 8th |
| ISBN (Print) | 9781442511248 |
| Publication status | Published - 2010 |