Philip Kotler, Linden Brown, Suzan Burton, Ken Deans, Gary Armstrong

Research output: Book/ReportBook


This edition continues to provide an authoritative and holistic platform whilst delivering updated, cutting-edge content in new and exciting ways. Written in a concise and straight-to-the-point manner with plenty of real-world examples, it provides the definitive principles of marketing in a format that is both interesting and engaging to students. 'Marketing' is proof that long-standing theory is still contemporary and can be delivered in a manner that is fresh and relevant to the students of today.
Original languageEnglish
Place of PublicationFrenchs Forest, N.S.W.
PublisherPearson Australia
Number of pages732
ISBN (Print)9781442511248
Publication statusPublished - 2010


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