This edition continues to provide an authoritative and holistic platform whilst delivering updated, cutting-edge content in new and exciting ways. Written in a concise and straight-to-the-point manner with plenty of real-world examples, it provides the definitive principles of marketing in a format that is both interesting and engaging to students. 'Marketing' is proof that long-standing theory is still contemporary and can be delivered in a manner that is fresh and relevant to the students of today.
|Place of Publication||Frenchs Forest, N.S.W.|
|Number of pages||732|
|Publication status||Published - 2010|