Marketing and ethics in not for profit organisations

an Australian study

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

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Abstract

This research uncovers how some Australian non-profit organisations carry out their fundraising as a source of income. This is further considered in terms of the corporate ethics that underpin these income generating activities, as in current times there is a greater call for ethical behaviour of company directors. The results of the survey show that the companies that have a formal ethical code of conduct, show increased financial performance.
Original languageEnglish
Title of host publicationANZMAC 2004
Subtitle of host publicationproceedings : marketing accountabilities and responsibilities
Place of PublicationWellington, New Zealand
PublisherAustralia and New Zealand Marketing Academy
Pages1-7
Number of pages7
ISBN (Print)0475222151
Publication statusPublished - 2004
EventAustralian and New Zealand Marketing Academy Conference (2004) - Wellington, New Zealand
Duration: 29 Nov 20041 Dec 2004

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (2004)
CityWellington, New Zealand
Period29/11/041/12/04

Keywords

  • ethics
  • non-for profit organizations
  • corporate governance

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