Marketing and ethics in not for profit organisations: an Australian study

June Buchanan; Leanne Carter; Stanley Ng

Marketing and ethics in not for profit organisations: an Australian study

June Buchanan, Leanne Carter, Stanley Ng

Department of Management

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

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Abstract

This research uncovers how some Australian non-profit organisations carry out their fundraising as a source of income. This is further considered in terms of the corporate ethics that underpin these income generating activities, as in current times there is a greater call for ethical behaviour of company directors. The results of the survey show that the companies that have a formal ethical code of conduct, show increased financial performance.

Original language	English
Title of host publication	ANZMAC 2004
Subtitle of host publication	proceedings : marketing accountabilities and responsibilities
Place of Publication	Wellington, New Zealand
Publisher	Australia and New Zealand Marketing Academy
Pages	1-7
Number of pages	7
ISBN (Print)	0475222151
Publication status	Published - 2004
Event	Australian and New Zealand Marketing Academy Conference (2004) - Wellington, New Zealand Duration: 29 Nov 2004 → 1 Dec 2004

Conference

Conference	Australian and New Zealand Marketing Academy Conference (2004)
City	Wellington, New Zealand
Period	29/11/04 → 1/12/04

Keywords

ethics
non-for profit organizations
corporate governance

Access to Document

Author final versionAccepted author manuscript, 155 KBLicence: Unspecified

http://smib.vuw.ac.nz:8081/WWW/ANZMAC2004/CDsite/papers/Buchana1.PDF

Cite this

@inproceedings{084f013648fb4b98be3c40d4ea513925,

title = "Marketing and ethics in not for profit organisations: an Australian study",

abstract = "This research uncovers how some Australian non-profit organisations carry out their fundraising as a source of income. This is further considered in terms of the corporate ethics that underpin these income generating activities, as in current times there is a greater call for ethical behaviour of company directors. The results of the survey show that the companies that have a formal ethical code of conduct, show increased financial performance.",

keywords = "ethics, non-for profit organizations, corporate governance",

author = "June Buchanan and Leanne Carter and Stanley Ng",

year = "2004",

language = "English",

isbn = "0475222151",

pages = "1--7",

booktitle = "ANZMAC 2004",

publisher = "Australia and New Zealand Marketing Academy",

note = "Australian and New Zealand Marketing Academy Conference (2004) ; Conference date: 29-11-2004 Through 01-12-2004",

}

Buchanan, J, Carter, L & Ng, S 2004, Marketing and ethics in not for profit organisations: an Australian study. in ANZMAC 2004: proceedings : marketing accountabilities and responsibilities. Australia and New Zealand Marketing Academy, Wellington, New Zealand, pp. 1-7, Australian and New Zealand Marketing Academy Conference (2004), Wellington, New Zealand, 29/11/04. <http://smib.vuw.ac.nz:8081/WWW/ANZMAC2004/CDsite/papers/Buchana1.PDF>

Marketing and ethics in not for profit organisations: an Australian study. / Buchanan, June; Carter, Leanne; Ng, Stanley.
ANZMAC 2004: proceedings : marketing accountabilities and responsibilities. Wellington, New Zealand: Australia and New Zealand Marketing Academy, 2004. p. 1-7.

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

TY - GEN

T1 - Marketing and ethics in not for profit organisations

T2 - Australian and New Zealand Marketing Academy Conference (2004)

AU - Buchanan, June

AU - Carter, Leanne

AU - Ng, Stanley

PY - 2004

Y1 - 2004

N2 - This research uncovers how some Australian non-profit organisations carry out their fundraising as a source of income. This is further considered in terms of the corporate ethics that underpin these income generating activities, as in current times there is a greater call for ethical behaviour of company directors. The results of the survey show that the companies that have a formal ethical code of conduct, show increased financial performance.

AB - This research uncovers how some Australian non-profit organisations carry out their fundraising as a source of income. This is further considered in terms of the corporate ethics that underpin these income generating activities, as in current times there is a greater call for ethical behaviour of company directors. The results of the survey show that the companies that have a formal ethical code of conduct, show increased financial performance.

KW - ethics

KW - non-for profit organizations

KW - corporate governance

M3 - Conference proceeding contribution

SN - 0475222151

SP - 1

EP - 7

BT - ANZMAC 2004

PB - Australia and New Zealand Marketing Academy

CY - Wellington, New Zealand

Y2 - 29 November 2004 through 1 December 2004

ER -

Marketing and ethics in not for profit organisations: an Australian study

Abstract

Conference

Keywords

Access to Document

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Cite this