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Marketing and export potential of organic products

Meena Thakur

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

Organic packaged food and beverages is an emerging niche market followed by health and wellness and beauty and personal care market opportunities. While trends of rising consumer demand for organics are becoming discernible, sustainability in the production of crops has become the prime concern in agriculture development. A domestic market segment including mass organic products, mid-segment organic products and premium organic products and e-commerce platforms are opportunities that can be explored. Integration in the global value chain is one of the most certain methods of adopting the best agricultural practices along with attaining productivity gains and cost competitiveness.
Original languageEnglish
Title of host publicationBiopesticides in organic farming
Subtitle of host publicationrecent advances
EditorsL. P. Awasthi
Place of PublicationBoca Raton, FL
PublisherTaylor & Francis
Chapter54
Pages399-404
Number of pages6
ISBN (Electronic)9781003027690
ISBN (Print)9780367460174
DOIs
Publication statusPublished - 2021
Externally publishedYes

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