Marketing and society: a logic model for the marketing discipline?

Ross Gordon

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution

Original language	English
Title of host publication	World Social Marketing Conference Toronto 2013
Subtitle of host publication	proceedings book
Place of Publication	Toronto
Publisher	The Conference People Ltd
Pages	94-95
Number of pages	2
Publication status	Published - 2013
Event	World Social Marketing Conference - Toronto, Canada Duration: 21 Apr 2013 → 23 Apr 2013

Conference	World Social Marketing Conference
Country/Territory	Canada
City	Toronto
Period	21/04/13 → 23/04/13

Access to Document

@inproceedings{b6b26c2eb9ca462e8fc4d61e255dd252,

title = "Marketing and society: a logic model for the marketing discipline?",

author = "Ross Gordon",

year = "2013",

language = "English",

pages = "94--95",

booktitle = "World Social Marketing Conference Toronto 2013",

publisher = "The Conference People Ltd",

note = "World Social Marketing Conference ; Conference date: 21-04-2013 Through 23-04-2013",

}