Marketing and society: a logic model for the marketing discipline?

Ross Gordon

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

4 Citations (Scopus)
Original languageEnglish
Title of host publicationWorld Social Marketing Conference Toronto 2013
Subtitle of host publicationproceedings book
Place of PublicationToronto
PublisherThe Conference People Ltd
Pages94-95
Number of pages2
Publication statusPublished - 2013
EventWorld Social Marketing Conference - Toronto, Canada
Duration: 21 Apr 201323 Apr 2013

Conference

ConferenceWorld Social Marketing Conference
CountryCanada
CityToronto
Period21/04/1323/04/13

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