Marketing Assets; Capabilities and Competitive Positioning

G Hooley, J Beracs, J Cadogan, S Douglas, J Fahy, K Fonfara, Thomas Mark Gabbott, G Greenley, H Kaspar, S Matear, K Moller, H Meuhlbacher, B Snoj, V Theoharakis, Y Tsarenko, O Yau

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review

Original languageEnglish
Title of host publicationWorldwide marketing?
Subtitle of host publicationproceedings of the 33rd EMAC Conference
Place of PublicationMurcia, Spain
PublisherUniversidad de Murcia, Servicio de Publicaciones
Pages455-463
Number of pages9
ISBN (Print)8483714647
Publication statusPublished - 2004
Externally publishedYes
Event33rd European Academy of Marketing Conference (EMAC 2004) - Murcia, Spain
Duration: 18 May 200421 May 2004

Conference

Conference33rd European Academy of Marketing Conference (EMAC 2004)
CityMurcia, Spain
Period18/05/0421/05/04

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