Marketing Assets; Capabilities and Competitive Positioning

G Hooley; J Beracs; J Cadogan; S Douglas; J Fahy; K Fonfara; Thomas Mark Gabbott; G Greenley; H Kaspar; S Matear; K Moller; H Meuhlbacher; B Snoj; V Theoharakis; Y Tsarenko; O Yau

Marketing Assets; Capabilities and Competitive Positioning

G Hooley, J Beracs, J Cadogan, S Douglas, J Fahy, K Fonfara, Thomas Mark Gabbott, G Greenley, H Kaspar, S Matear, K Moller, H Meuhlbacher, B Snoj, V Theoharakis, Y Tsarenko, O Yau

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

Original language	English
Title of host publication	Worldwide marketing?
Subtitle of host publication	proceedings of the 33rd EMAC Conference
Place of Publication	Murcia, Spain
Publisher	Universidad de Murcia, Servicio de Publicaciones
Pages	455-463
Number of pages	9
ISBN (Print)	8483714647
Publication status	Published - 2004
Externally published	Yes
Event	33rd European Academy of Marketing Conference (EMAC 2004) - Murcia, Spain Duration: 18 May 2004 → 21 May 2004

Conference

Conference	33rd European Academy of Marketing Conference (EMAC 2004)
City	Murcia, Spain
Period	18/05/04 → 21/05/04

Cite this

Hooley, G., Beracs, J., Cadogan, J., Douglas, S., Fahy, J., Fonfara, K., Gabbott, T. M., Greenley, G., Kaspar, H., Matear, S., Moller, K., Meuhlbacher, H., Snoj, B., Theoharakis, V., Tsarenko, Y., & Yau, O. (2004). Marketing Assets; Capabilities and Competitive Positioning. In Worldwide marketing?: proceedings of the 33rd EMAC Conference (pp. 455-463). Universidad de Murcia, Servicio de Publicaciones.

@inproceedings{188cdb6b432f4f668ec462e058b6f6bf,

title = "Marketing Assets; Capabilities and Competitive Positioning",

author = "G Hooley and J Beracs and J Cadogan and S Douglas and J Fahy and K Fonfara and Gabbott, {Thomas Mark} and G Greenley and H Kaspar and S Matear and K Moller and H Meuhlbacher and B Snoj and V Theoharakis and Y Tsarenko and O Yau",

year = "2004",

language = "English",

isbn = "8483714647",

pages = "455--463",

booktitle = "Worldwide marketing?",

publisher = "Universidad de Murcia, Servicio de Publicaciones",

note = "33rd European Academy of Marketing Conference (EMAC 2004) ; Conference date: 18-05-2004 Through 21-05-2004",

}

Hooley, G, Beracs, J, Cadogan, J, Douglas, S, Fahy, J, Fonfara, K, Gabbott, TM, Greenley, G, Kaspar, H, Matear, S, Moller, K, Meuhlbacher, H, Snoj, B, Theoharakis, V, Tsarenko, Y & Yau, O 2004, Marketing Assets; Capabilities and Competitive Positioning. in Worldwide marketing?: proceedings of the 33rd EMAC Conference. Universidad de Murcia, Servicio de Publicaciones, Murcia, Spain, pp. 455-463, 33rd European Academy of Marketing Conference (EMAC 2004), Murcia, Spain, 18/05/04.

TY - GEN

T1 - Marketing Assets; Capabilities and Competitive Positioning

AU - Hooley, G

AU - Beracs, J

AU - Cadogan, J

AU - Douglas, S

AU - Fahy, J

AU - Fonfara, K

AU - Gabbott, Thomas Mark

AU - Greenley, G

AU - Kaspar, H

AU - Matear, S

AU - Moller, K

AU - Meuhlbacher, H

AU - Snoj, B

AU - Theoharakis, V

AU - Tsarenko, Y

AU - Yau, O

PY - 2004

Y1 - 2004

M3 - Conference proceeding contribution

SN - 8483714647

SP - 455

EP - 463

BT - Worldwide marketing?

PB - Universidad de Murcia, Servicio de Publicaciones

CY - Murcia, Spain

T2 - 33rd European Academy of Marketing Conference (EMAC 2004)

Y2 - 18 May 2004 through 21 May 2004

ER -