Marketing: core concepts and applications

W. M. Pride (Editor), Greg Elliott (Editor), Sharyn Rundle-Thiele (Editor), David Waller (Editor), Angela Paladino (Editor), O. C. Ferrell (Editor)

Research output: Book/ReportEdited Book/Anthology


Introductory marketing textbook. Previous ed. 2006
Original languageEnglish
Place of PublicationMilton, Qld.
PublisherJohn Wiley & Sons
Edition2nd Asia-Pacific
ISBN (Print)9780470814697
Publication statusPublished - 2007


  • Marketing--Textbooks


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