Marketing: core concepts and applications

W. M. Pride (Editor), Greg Elliott (Editor), Sharyn Rundle-Thiele (Editor), David Waller (Editor), Angela Paladino (Editor), O. C. Ferrell (Editor)

Research output: Book/Report › Edited Book/Anthology

Abstract

Introductory marketing textbook. Previous ed. 2006

@book{46b2b8d5052645f3a9ce2e1350ea3f02,

title = "Marketing: core concepts and applications",

abstract = "Introductory marketing textbook. Previous ed. 2006",

keywords = "Marketing--Textbooks",

editor = "Pride, {W. M.} and Greg Elliott and Sharyn Rundle-Thiele and David Waller and Angela Paladino and Ferrell, {O. C.}",

year = "2007",

language = "English",

isbn = "9780470814697",

publisher = "John Wiley & Sons",

address = "United States",

edition = "2nd Asia-Pacific",

}

TY - BOOK

T1 - Marketing

T2 - core concepts and applications

A2 - Pride, W. M.

A2 - Elliott, Greg

A2 - Rundle-Thiele, Sharyn

A2 - Waller, David

A2 - Paladino, Angela

A2 - Ferrell, O. C.

PY - 2007

Y1 - 2007

N2 - Introductory marketing textbook. Previous ed. 2006

AB - Introductory marketing textbook. Previous ed. 2006

KW - Marketing--Textbooks

M3 - Edited Book/Anthology

SN - 9780470814697

BT - Marketing

PB - John Wiley & Sons

CY - Milton, Qld.

ER -