Marketing in focus: global financial crisis

Chris Baumann, Tom Valentine

Research output: Book/ReportBook

1 Citation (Scopus)

Abstract

This new Australian text introduces marketing from the perspective of real people making real choices. Each chapter introduces a real-life marketer faced with a range of real-life choices on how best to market their products. The reasons behind the marketing decisions they make becomes the platform to introduce students to the fundamentals of marketing in a real world. Throughout the text students are encouraged to think critically.
Original languageEnglish
Place of PublicationFrenchs Forest, N.S.W.
PublisherPearson Australia
ISBN (Print)9781442526013
Publication statusPublished - 2010

Keywords

  • Global Financial Crisis, 2008-2009
  • Marketing

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