Marketing in professional services

a cross-sectional exploration into the application of internal marketing

Lanchi Snell, Lesley White, Pamela Matters

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Original languageEnglish
Title of host publicationAdvancing Theory, Maintaining Relevance
EditorsCharles Patti, Judy Drennan
Place of PublicationBrisbane
PublisherANZMAC
Pages1-7
Number of pages7
ISBN (Print)1741071593
Publication statusPublished - 2006
EventANZMAC Australian & New Zealand Marketing Academy Conference 2006 - Queensland University of Technology
Duration: 4 Dec 20066 Dec 2006

Conference

ConferenceANZMAC Australian & New Zealand Marketing Academy Conference 2006
CityQueensland University of Technology
Period4/12/066/12/06

Cite this

Snell, L., White, L., & Matters, P. (2006). Marketing in professional services: a cross-sectional exploration into the application of internal marketing. In C. Patti, & J. Drennan (Eds.), Advancing Theory, Maintaining Relevance (pp. 1-7). Brisbane: ANZMAC.