Marketing in professional services: a cross-sectional exploration into the application of internal marketing

Lanchi Snell, Lesley White, Pamela Matters

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

Original language	English
Title of host publication	Advancing Theory, Maintaining Relevance
Editors	Charles Patti, Judy Drennan
Place of Publication	Brisbane
Publisher	ANZMAC
Pages	1-7
Number of pages	7
ISBN (Print)	1741071593
Publication status	Published - 2006
Event	ANZMAC Australian & New Zealand Marketing Academy Conference 2006 - Queensland University of Technology Duration: 4 Dec 2006 → 6 Dec 2006

Conference	ANZMAC Australian & New Zealand Marketing Academy Conference 2006
City	Queensland University of Technology
Period	4/12/06 → 6/12/06

Cite this

@inproceedings{89072bf2c139419cbb5dd76129502462,

title = "Marketing in professional services: a cross-sectional exploration into the application of internal marketing",

author = "Lanchi Snell and Lesley White and Pamela Matters",

year = "2006",

language = "English",

isbn = "1741071593",

pages = "1--7",

editor = "Charles Patti and Judy Drennan",

booktitle = "Advancing Theory, Maintaining Relevance",

publisher = "ANZMAC",

note = "ANZMAC Australian & New Zealand Marketing Academy Conference 2006 ; Conference date: 04-12-2006 Through 06-12-2006",

}

Advancing Theory, Maintaining Relevance. ed. / Charles Patti; Judy Drennan. Brisbane : ANZMAC, 2006. p. 1-7.

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

TY - GEN

T1 - Marketing in professional services

T2 - ANZMAC Australian & New Zealand Marketing Academy Conference 2006

AU - Snell, Lanchi

AU - White, Lesley

AU - Matters, Pamela

PY - 2006

Y1 - 2006

M3 - Conference proceeding contribution

SN - 1741071593

SP - 1

EP - 7

BT - Advancing Theory, Maintaining Relevance

A2 - Patti, Charles

A2 - Drennan, Judy

PB - ANZMAC

CY - Brisbane

Y2 - 4 December 2006 through 6 December 2006

ER -