| Original language | English |
|---|---|
| Title of host publication | Advancing Theory, Maintaining Relevance |
| Editors | Charles Patti, Judy Drennan |
| Place of Publication | Brisbane |
| Publisher | ANZMAC |
| Pages | 1-7 |
| Number of pages | 7 |
| ISBN (Print) | 1741071593 |
| Publication status | Published - 2006 |
| Event | ANZMAC Australian & New Zealand Marketing Academy Conference 2006 - Queensland University of Technology Duration: 4 Dec 2006 → 6 Dec 2006 |
Conference
| Conference | ANZMAC Australian & New Zealand Marketing Academy Conference 2006 |
|---|---|
| City | Queensland University of Technology |
| Period | 4/12/06 → 6/12/06 |
Cite this
Snell, L., White, L., & Matters, P. (2006). Marketing in professional services: a cross-sectional exploration into the application of internal marketing. In C. Patti, & J. Drennan (Eds.), Advancing Theory, Maintaining Relevance (pp. 1-7). Brisbane: ANZMAC.