Marketing in professional services: a cross-sectional exploration into the application of internal marketing

Lanchi Snell, Lesley White, Pamela Matters

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review

Original languageEnglish
Title of host publicationAdvancing Theory, Maintaining Relevance
EditorsCharles Patti, Judy Drennan
Place of PublicationBrisbane
PublisherANZMAC
Pages1-7
Number of pages7
ISBN (Print)1741071593
Publication statusPublished - 2006
EventANZMAC Australian & New Zealand Marketing Academy Conference 2006 - Queensland University of Technology
Duration: 4 Dec 20066 Dec 2006

Conference

ConferenceANZMAC Australian & New Zealand Marketing Academy Conference 2006
CityQueensland University of Technology
Period4/12/066/12/06

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