Abstract
Marketing Law is designed to introduce law, business law, and marketing students to the diverse and varied laws that apply to the marketing of goods and services. The laws applying to manufacturing, packaging, labelling, advertising, promotion, pricing and the sale of goods are examined.
| Original language | English |
|---|---|
| Place of Publication | Annandale, N.S.W. |
| Publisher | The Federation Press |
| Number of pages | 366 |
| ISBN (Print) | 9781862876996 |
| Publication status | Published - 2008 |
Keywords
- Marketing--Law and legislation--Australia