Marketing law

Peter Gillies, Niloufer Selvadurai

    Research output: Book/ReportBook

    Abstract

    Marketing Law is designed to introduce law, business law, and marketing students to the diverse and varied laws that apply to the marketing of goods and services. The laws applying to manufacturing, packaging, labelling, advertising, promotion, pricing and the sale of goods are examined.
    Original languageEnglish
    Place of PublicationAnnandale, N.S.W.
    PublisherThe Federation Press
    Number of pages366
    ISBN (Print)9781862876996
    Publication statusPublished - 2008

    Keywords

    • Marketing--Law and legislation--Australia

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