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Marketing management
Philip Kotler, Kevin Lane Keller, Suzan Burton
Macquarie Graduate School of Management
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Dive into the research topics of 'Marketing management'. Together they form a unique fingerprint.
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Business & Economics
Marketing Management
100%
Global Marketing
24%
Marketing Theory
21%
Marketing Practices
20%
Integrity
17%
Data Base
16%
Legislation
16%
Inclusion
15%
Resources
11%
Government
10%
United States of America
7%