Marketing research

William G. Zikmund; Steven Ward; Ben Lowe; Hume Winzar; Barry J. Babin

Marketing research

William G. Zikmund, Steven Ward, Ben Lowe, Hume Winzar, Barry J. Babin

Department of Management

Research output: Book/Report › Textbook

Abstract

Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, marketing research also examines new theories and techniques such as grounded theory, ethnogrpahy, phenomenology, automated interviewing, text, data mining and the increasing use of online panels.

Original language	English
Place of Publication	South Melbourne
Publisher	Cengage Learning
Number of pages	592
Edition	2nd Asia-Pacific ed.
ISBN (Print)	9780170183345
Publication status	Published - 2011

Bibliographical note

Copyright date and year published in front matter of book is 2011. However publication available from August 2010.

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title = "Marketing research",

abstract = "Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, marketing research also examines new theories and techniques such as grounded theory, ethnogrpahy, phenomenology, automated interviewing, text, data mining and the increasing use of online panels.",

author = "Zikmund, {William G.} and Steven Ward and Ben Lowe and Hume Winzar and Babin, {Barry J.}",

note = "Copyright date and year published in front matter of book is 2011. However publication available from August 2010.",

year = "2011",

language = "English",

isbn = "9780170183345",

publisher = "Cengage Learning",

edition = "2nd Asia-Pacific ed.",

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AU - Ward, Steven

AU - Lowe, Ben

AU - Winzar, Hume

AU - Babin, Barry J.

N1 - Copyright date and year published in front matter of book is 2011. However publication available from August 2010.

PY - 2011

Y1 - 2011

N2 - Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, marketing research also examines new theories and techniques such as grounded theory, ethnogrpahy, phenomenology, automated interviewing, text, data mining and the increasing use of online panels.

AB - Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, marketing research also examines new theories and techniques such as grounded theory, ethnogrpahy, phenomenology, automated interviewing, text, data mining and the increasing use of online panels.

M3 - Textbook

SN - 9780170183345

BT - Marketing research

PB - Cengage Learning

CY - South Melbourne

ER -