| Original language | English |
|---|---|
| Place of Publication | South Melbourne |
| Publisher | Cengage Learning |
| Number of pages | 624 |
| Edition | 3rd Asia Pacific |
| ISBN (Print) | 9780170236027 |
| Publication status | Published - 2014 |
Marketing research
William Zikmund, Steve D’Alessandro, Hume Winzar, Ben Lowe, Barry Babin
Research output: Book/Report › Textbook