Marketing research

William Zikmund, Steve D’Alessandro, Hume Winzar, Ben Lowe, Barry Babin

Research output: Book/ReportTextbook

Original languageEnglish
Place of PublicationSouth Melbourne
PublisherCengage Learning
Number of pages624
Edition3rd Asia Pacific
ISBN (Print)9780170236027
Publication statusPublished - 2014

Cite this