Marketing research

William G. Zikmund; Steven Ward; Ben Lowe; Hume Winzar

Marketing research

William G. Zikmund, Steven Ward, Ben Lowe, Hume Winzar

Research output: Book/Report › Textbook

Abstract

This text is centred around a conceptual model of Marketing Research, which provides a strong learning framework for students. 'Marketing Research', Asia-Pacific edition makes the subject interesting and relevant to students by placing marketing research activity in the context of the profession. Case studies, exercises and advice on market research projects take a central role in this adaptation, so that students will learn by doing. The text includes recent research, examples and data sets from the Asia Pacific region. Industry-standard SPSS is integrated throughout. This edition has been structured to suit a one-semester course.

Original language	English
Place of Publication	South Melbourne, Vic.
Publisher	Thomson Learning
Number of pages	570
Edition	Asia Pacific
ISBN (Print)	9780170127349
Publication status	Published - 2007
Externally published	Yes

Keywords

Marketing research

Fingerprint Dive into the research topics of 'Marketing research'. Together they form a unique fingerprint.

Cite this

@book{336f5bb158c141c1a8a72f771fd3c254,

title = "Marketing research",

abstract = "This text is centred around a conceptual model of Marketing Research, which provides a strong learning framework for students. 'Marketing Research', Asia-Pacific edition makes the subject interesting and relevant to students by placing marketing research activity in the context of the profession. Case studies, exercises and advice on market research projects take a central role in this adaptation, so that students will learn by doing. The text includes recent research, examples and data sets from the Asia Pacific region. Industry-standard SPSS is integrated throughout. This edition has been structured to suit a one-semester course.",

keywords = "Marketing research",

author = "Zikmund, {William G.} and Steven Ward and Ben Lowe and Hume Winzar",

year = "2007",

language = "English",

isbn = "9780170127349",

publisher = "Thomson Learning",

edition = "Asia Pacific",

}

TY - BOOK

T1 - Marketing research

AU - Zikmund, William G.

AU - Ward, Steven

AU - Lowe, Ben

AU - Winzar, Hume

PY - 2007

Y1 - 2007

N2 - This text is centred around a conceptual model of Marketing Research, which provides a strong learning framework for students. 'Marketing Research', Asia-Pacific edition makes the subject interesting and relevant to students by placing marketing research activity in the context of the profession. Case studies, exercises and advice on market research projects take a central role in this adaptation, so that students will learn by doing. The text includes recent research, examples and data sets from the Asia Pacific region. Industry-standard SPSS is integrated throughout. This edition has been structured to suit a one-semester course.

AB - This text is centred around a conceptual model of Marketing Research, which provides a strong learning framework for students. 'Marketing Research', Asia-Pacific edition makes the subject interesting and relevant to students by placing marketing research activity in the context of the profession. Case studies, exercises and advice on market research projects take a central role in this adaptation, so that students will learn by doing. The text includes recent research, examples and data sets from the Asia Pacific region. Industry-standard SPSS is integrated throughout. This edition has been structured to suit a one-semester course.

KW - Marketing research

M3 - Textbook

SN - 9780170127349

BT - Marketing research

PB - Thomson Learning

CY - South Melbourne, Vic.

ER -