Abstract
Marketing Research, 1st Edition gives you a comprehensive and accessible introduction to using market research to make informed business decisions. It blends theory with practical applications, helping you build a strong understanding of how marketing research works in real-world contexts. With examples from Australia and New Zealand throughout, the content stays relevant and relatable, especially for students majoring in Marketing.
| Original language | English |
|---|---|
| Place of Publication | Melbourne |
| Publisher | John Wiley & Sons |
| Number of pages | 364 |
| ISBN (Electronic) | 9781394349739 |
| ISBN (Print) | 9781394349722 |
| Publication status | Published - 2025 |
Keywords
- Marketing research
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