Marketing strategies for competitive advantage in the Australian banking industry

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationMarketing
EditorsPhilip Kotler, Linden Brown, Suzan Burton, Kenneth R. Deans, Gary Armstrong
Place of PublicationFrenchs Forest, NSW
PublisherPearson Australia
Pages127-129
Number of pages3
Edition8th
ISBN (Print)9781442511248
Publication statusPublished - 2010

Cite this

Baumann, C. (2010). Marketing strategies for competitive advantage in the Australian banking industry. In P. Kotler, L. Brown, S. Burton, K. R. Deans, & G. Armstrong (Eds.), Marketing (8th ed., pp. 127-129). Frenchs Forest, NSW: Pearson Australia.