Marketing strategies for competitive advantage in the Australian banking industry

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationMarketing
EditorsPhilip Kotler, Linden Brown, Suzan Burton, Kenneth R. Deans, Gary Armstrong
Place of PublicationFrenchs Forest, NSW
PublisherPearson Australia
Number of pages3
ISBN (Print)9781442511248
Publication statusPublished - 2010

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