Marketing strategies for competitive advantage in the Australian banking industry

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Marketing
Editors	Philip Kotler, Linden Brown, Suzan Burton, Kenneth R. Deans, Gary Armstrong
Place of Publication	Frenchs Forest, NSW
Publisher	Pearson Australia
Pages	127-129
Number of pages	3
Edition	8th
ISBN (Print)	9781442511248
Publication status	Published - 2010

Cite this

@inbook{42c2f76781144153a680a5e838bc2cf4,

title = "Marketing strategies for competitive advantage in the Australian banking industry",

author = "Chris Baumann",

year = "2010",

language = "English",

isbn = "9781442511248",

pages = "127--129",

editor = "Philip Kotler and Linden Brown and Suzan Burton and Deans, {Kenneth R.} and Gary Armstrong",

booktitle = "Marketing",

publisher = "Pearson Australia",

edition = "8th",

}