Marketing the dietetics profession to consumers and stakeholders

a social and professional imperative

Suzan Burton, Jane Freeman

Research output: Contribution to journalArticle

Abstract

In the present paper we argue that despite the potential impact of dietetic practice on public health, the use of professional dietetic services appears to be stagnant. To redress this position, dietitians may need to increase their use of marketing activities to promote the value of the profession. We discuss the different roles of the Dietitians Association of Australia and of individual members in marketing activities, provide an overview of the key components of a marketing plan and strategy, and outline specific steps that dietitians can take to actively promote their services. We argue that promotion of the dietetic profession may ultimately contribute to better health through nutrition for the Australian population.
Original languageEnglish
Pages (from-to)158-160
Number of pages3
JournalNutrition and Dietetics
Volume62
Issue number4
DOIs
Publication statusPublished - 2005

Keywords

  • medical services marketing
  • professional services marketing

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