Marketing the gift: Jonson, multiple patronage, and strategic exchange

Alison V. Scott

Research output: Contribution to journalReview articlepeer-review

2 Citations (Scopus)


Challenging the notion that gift and commodity economies were mutually exclusive in the early modern period, this article takes a fresh look at Jonson's negotiation of systems of aristocratic patronage. Examining literary gifts which were given to more than one recipient, and for the purposes of extracting multiple rewards, the article suggests that when poets such as Jonson strategically denied the self-interest of literary gifts, it was, in fact, a particular strategy for inducing competitive recompense. Jonson's writing combined and exploited gift ethics and market principles; in this way the poet strove to make a living as a professional writer at the same time as he asserted himself as the author of a classical body of Workes.

Original languageEnglish
Pages (from-to)135-159
Number of pages25
Issue number2
Publication statusPublished - 2003


Dive into the research topics of 'Marketing the gift: Jonson, multiple patronage, and strategic exchange'. Together they form a unique fingerprint.

Cite this