Matching creative agencies with results-driven marketers

Do clients really need highly creative advertising?

Sheila Lucy Sasser, Scott Koslow, Mark Kilgour

Research output: Contribution to journalArticle

17 Citations (Scopus)
Original languageEnglish
Pages (from-to)297-312
Number of pages16
JournalJournal of Advertising Research
Volume53
Issue number3
Publication statusPublished - 2013

Cite this