Matching creative agencies with results-driven marketers: Do clients really need highly creative advertising?

Sheila Lucy Sasser, Scott Koslow, Mark Kilgour

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	297-312
Number of pages	16
Journal	Journal of Advertising Research
Volume	53
Issue number	3
Publication status	Published - 2013

Cite this

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title = "Matching creative agencies with results-driven marketers: Do clients really need highly creative advertising?",

author = "Sasser, {Sheila Lucy} and Scott Koslow and Mark Kilgour",

year = "2013",

language = "English",

volume = "53",

pages = "297--312",

journal = "Journal of Advertising Research",

issn = "0021-8499",

publisher = "World Advertising Research Center",

number = "3",

}

TY - JOUR

T1 - Matching creative agencies with results-driven marketers

T2 - Do clients really need highly creative advertising?

AU - Sasser, Sheila Lucy

AU - Koslow, Scott

AU - Kilgour, Mark

PY - 2013

Y1 - 2013

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M3 - Article

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SN - 0021-8499

VL - 53

SP - 297

EP - 312

JO - Journal of Advertising Research

JF - Journal of Advertising Research

IS - 3

ER -