Measures of Success for Corpoate Web Sites

Ray Welling, Lesley White

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Original languageEnglish
Title of host publicationANZMAC 2004 Marketing Accountabilities and Responsibilities Conference Proceedings
EditorsJ. Wiley
Place of PublicationWellington, New Zealand
PublisherVictoria University, Wellington
Pages1-9
Number of pages9
ISBN (Print)0475222151
Publication statusPublished - 2004
EventAustralian & New Zealand Marketing Academy Conference ANZMAC - Wellington, New Zealand
Duration: 29 Nov 20041 Dec 2004

Conference

ConferenceAustralian & New Zealand Marketing Academy Conference ANZMAC
CityWellington, New Zealand
Period29/11/041/12/04

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