Measuring firm-employee relationship strength

Carmel Herington, Lester W. Johnson, Don Scott

Research output: Contribution to journalArticle

12 Citations (Scopus)

Abstract

This article reports the findings from an assessment of a measure used to determine levels of firm-employee relationship strength. The measure utilized was originally designed to measure relationship strength in industrial buyer-supplier relationships. The purpose was to determine if this scale could be adapted to measure firm-employee relationship strength. A secondary purpose was to determine if it were possible to begin to move towards developing a generalized measure of relationship strength for use in various relationship marketing situations, through this initial adaptation and application of a measure from one relationship to another. Support was found for a single factor firm-employee relationship strength construct. Convergent validity was also established. The results provide support for developing a generalisable measure of relationship strength for different marketing relationships. The assessed measure is considered useful as an overall indication of the strength level of a marketing relationship. Future research should explore a more detailed and in-depth measure of relationship strength and also test the generalisability of the scale for measuring other marketing relationships, for example employee-customer relationships, alliance partners, etc.
Original languageEnglish
Pages (from-to)69-82
Number of pages14
JournalAustralasian Marketing Journal
Volume15
Issue number3
Publication statusPublished - 2007
Externally publishedYes

Keywords

  • relationship marketing
  • firm-employee relationships
  • relationship strength

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