Measuring relationship quality in a membership association

Nathan Vincent, Hume Winzar, Cynthia Webster

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Abstract

This study examines whether the relationship marketing mediators of commitment trust, and satisfaction come together to comprise a global measure of relationship quality and to test if the overall measure of relationship quality is related to outcome measures of expectation of continuity, seller performance and positive word-of-mouth. Results suggest that relationship quality can be measured as a second order latent variable which has a strong influence on the expectation of continuity and positive word of mouth as well as a weaker influence on seller performance.
Original languageEnglish
Title of host publicationANZMAC 2010
Subtitle of host publicationproceedings : doing more with less
EditorsPaul Ballantine, Jörg Finsterwalder
Place of PublicationChristchurch, New Zealand
PublisherUniversity of Canterbury
Number of pages8
ISBN (Print)9780473178208
Publication statusPublished - 2010
EventAustralian and New Zealand Marketing Academy Conference (2010) - Christchurch, New Zealand
Duration: 29 Nov 20101 Dec 2010

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (2010)
CityChristchurch, New Zealand
Period29/11/101/12/10

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