Measuring relationship quality in a membership association

Nathan Vincent; Hume Winzar; Cynthia Webster

Measuring relationship quality in a membership association

Nathan Vincent, Hume Winzar, Cynthia Webster

Department of Management

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

Abstract

This study examines whether the relationship marketing mediators of commitment trust, and satisfaction come together to comprise a global measure of relationship quality and to test if the overall measure of relationship quality is related to outcome measures of expectation of continuity, seller performance and positive word-of-mouth. Results suggest that relationship quality can be measured as a second order latent variable which has a strong influence on the expectation of continuity and positive word of mouth as well as a weaker influence on seller performance.

Original language	English
Title of host publication	ANZMAC 2010
Subtitle of host publication	proceedings : doing more with less
Editors	Paul Ballantine, Jörg Finsterwalder
Place of Publication	Christchurch, New Zealand
Publisher	University of Canterbury
Number of pages	8
ISBN (Print)	9780473178208
Publication status	Published - 2010
Event	Australian and New Zealand Marketing Academy Conference (2010) - Christchurch, New Zealand Duration: 29 Nov 2010 → 1 Dec 2010

Conference

Conference	Australian and New Zealand Marketing Academy Conference (2010)
City	Christchurch, New Zealand
Period	29/11/10 → 1/12/10

Cite this

@inproceedings{5e905921614f4b8eb08739dc34666c90,

title = "Measuring relationship quality in a membership association",

abstract = "This study examines whether the relationship marketing mediators of commitment trust, and satisfaction come together to comprise a global measure of relationship quality and to test if the overall measure of relationship quality is related to outcome measures of expectation of continuity, seller performance and positive word-of-mouth. Results suggest that relationship quality can be measured as a second order latent variable which has a strong influence on the expectation of continuity and positive word of mouth as well as a weaker influence on seller performance.",

author = "Nathan Vincent and Hume Winzar and Cynthia Webster",

year = "2010",

language = "English",

isbn = "9780473178208",

editor = "Paul Ballantine and J{\"o}rg Finsterwalder",

booktitle = "ANZMAC 2010",

publisher = "University of Canterbury",

note = "Australian and New Zealand Marketing Academy Conference (2010) ; Conference date: 29-11-2010 Through 01-12-2010",

}

Measuring relationship quality in a membership association. / Vincent, Nathan; Winzar, Hume ; Webster, Cynthia.
ANZMAC 2010: proceedings : doing more with less. ed. / Paul Ballantine; Jörg Finsterwalder. Christchurch, New Zealand: University of Canterbury, 2010.

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

TY - GEN

T1 - Measuring relationship quality in a membership association

AU - Vincent, Nathan

AU - Winzar, Hume

AU - Webster, Cynthia

PY - 2010

Y1 - 2010

N2 - This study examines whether the relationship marketing mediators of commitment trust, and satisfaction come together to comprise a global measure of relationship quality and to test if the overall measure of relationship quality is related to outcome measures of expectation of continuity, seller performance and positive word-of-mouth. Results suggest that relationship quality can be measured as a second order latent variable which has a strong influence on the expectation of continuity and positive word of mouth as well as a weaker influence on seller performance.

AB - This study examines whether the relationship marketing mediators of commitment trust, and satisfaction come together to comprise a global measure of relationship quality and to test if the overall measure of relationship quality is related to outcome measures of expectation of continuity, seller performance and positive word-of-mouth. Results suggest that relationship quality can be measured as a second order latent variable which has a strong influence on the expectation of continuity and positive word of mouth as well as a weaker influence on seller performance.

M3 - Conference proceeding contribution

SN - 9780473178208

BT - ANZMAC 2010

A2 - Ballantine, Paul

A2 - Finsterwalder, Jörg

PB - University of Canterbury

CY - Christchurch, New Zealand

T2 - Australian and New Zealand Marketing Academy Conference (2010)

Y2 - 29 November 2010 through 1 December 2010

ER -

Measuring relationship quality in a membership association

Abstract

Conference

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