Mehrsprachigkeit als wirtschaftsgut: sprachliche ideologien und praktiken in der tourismusindustrie

Translated title of the contribution: Multilingualism as a commodity: linguistic ideologies and practices in the tourism industry

Alexandre Duchene, Ingrid Piller

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    Translated title of the contributionMultilingualism as a commodity: linguistic ideologies and practices in the tourism industry
    Original languageGerman
    Title of host publicationBabylon Europa
    Subtitle of host publicationzur europäischen Sprachlandschaft
    EditorsGeorg Kreis
    Place of PublicationBasel
    PublisherSchwabe
    Pages135-157
    Number of pages23
    ISBN (Print)9783796526909
    Publication statusPublished - 2011

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