Member networks and identification within professional associations

Mei-Hua Huang; Cynthia M. Webster

Member networks and identification within professional associations

Department of Management

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

Abstract

Recent research in relationship marketing suggests network ties and organisational identification to be critical factors in member retention and performance (Ahearne et al. 2005; Bhattacharya, 1998). Based on Bendapudi and Berry’s (1997) relationship maintenance model, we test a model within three professional associations (PAs). Results show Reputation and Internal Networks are positively related to Identification leading to member Retention, Advocacy and Performance. Member Performance also is directly related to Internal Networks. External Networks show no relationship with Identification and are negatively related to Internal Networks, indicating members with extensive external ties tend not to form strong internal relationships. Accordingly, managers should assist PA members in the development of Internal Networks, benefiting both members and PAs simultaneously.

Original language	English
Title of host publication	ANZMAC 2007
Subtitle of host publication	proceedings : 3Rs - reputation, responsibility and relevance
Editors	Maree Thyne, Kenneth R. Deans, Juergen Gnoth
Place of Publication	Dunedin, N.Z.
Publisher	University of Otago
Pages	1975-1983
Number of pages	9
ISBN (Print)	9781877156299
Publication status	Published - 2007
Event	Australian and New Zealand Marketing Academy Conference (2007) - Dunedin, New Zealand Duration: 3 Dec 2007 → 5 Dec 2007

Conference

Conference	Australian and New Zealand Marketing Academy Conference (2007)
City	Dunedin, New Zealand
Period	3/12/07 → 5/12/07

Keywords

social networks
identification
professional associations

Access to Document

http://conferences.anzmac.org/ANZMAC2007/papers/MHuang_1.pdf

Cite this

@inproceedings{ebedb64e754941e69ad65e3050e931ac,

title = "Member networks and identification within professional associations",

abstract = "Recent research in relationship marketing suggests network ties and organisational identification to be critical factors in member retention and performance (Ahearne et al. 2005; Bhattacharya, 1998). Based on Bendapudi and Berry{\textquoteright}s (1997) relationship maintenance model, we test a model within three professional associations (PAs). Results show Reputation and Internal Networks are positively related to Identification leading to member Retention, Advocacy and Performance. Member Performance also is directly related to Internal Networks. External Networks show no relationship with Identification and are negatively related to Internal Networks, indicating members with extensive external ties tend not to form strong internal relationships. Accordingly, managers should assist PA members in the development of Internal Networks, benefiting both members and PAs simultaneously.",

keywords = "social networks, identification, professional associations",

author = "Mei-Hua Huang and Webster, {Cynthia M.}",

year = "2007",

language = "English",

isbn = "9781877156299",

pages = "1975--1983",

editor = "Maree Thyne and Deans, {Kenneth R.} and Juergen Gnoth",

booktitle = "ANZMAC 2007",

publisher = "University of Otago",

note = "Australian and New Zealand Marketing Academy Conference (2007) ; Conference date: 03-12-2007 Through 05-12-2007",

}

Huang, M-H & Webster, CM 2007, Member networks and identification within professional associations. in M Thyne, KR Deans & J Gnoth (eds), ANZMAC 2007: proceedings : 3Rs - reputation, responsibility and relevance. University of Otago, Dunedin, N.Z., pp. 1975-1983, Australian and New Zealand Marketing Academy Conference (2007), Dunedin, New Zealand, 3/12/07. <http://conferences.anzmac.org/ANZMAC2007/papers/MHuang_1.pdf>

Member networks and identification within professional associations. / Huang, Mei-Hua; Webster, Cynthia M.
ANZMAC 2007: proceedings : 3Rs - reputation, responsibility and relevance. ed. / Maree Thyne; Kenneth R. Deans; Juergen Gnoth. Dunedin, N.Z.: University of Otago, 2007. p. 1975-1983.

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

TY - GEN

T1 - Member networks and identification within professional associations

AU - Huang, Mei-Hua

AU - Webster, Cynthia M.

PY - 2007

Y1 - 2007

N2 - Recent research in relationship marketing suggests network ties and organisational identification to be critical factors in member retention and performance (Ahearne et al. 2005; Bhattacharya, 1998). Based on Bendapudi and Berry’s (1997) relationship maintenance model, we test a model within three professional associations (PAs). Results show Reputation and Internal Networks are positively related to Identification leading to member Retention, Advocacy and Performance. Member Performance also is directly related to Internal Networks. External Networks show no relationship with Identification and are negatively related to Internal Networks, indicating members with extensive external ties tend not to form strong internal relationships. Accordingly, managers should assist PA members in the development of Internal Networks, benefiting both members and PAs simultaneously.

AB - Recent research in relationship marketing suggests network ties and organisational identification to be critical factors in member retention and performance (Ahearne et al. 2005; Bhattacharya, 1998). Based on Bendapudi and Berry’s (1997) relationship maintenance model, we test a model within three professional associations (PAs). Results show Reputation and Internal Networks are positively related to Identification leading to member Retention, Advocacy and Performance. Member Performance also is directly related to Internal Networks. External Networks show no relationship with Identification and are negatively related to Internal Networks, indicating members with extensive external ties tend not to form strong internal relationships. Accordingly, managers should assist PA members in the development of Internal Networks, benefiting both members and PAs simultaneously.

KW - social networks

KW - identification

KW - professional associations

M3 - Conference proceeding contribution

SN - 9781877156299

SP - 1975

EP - 1983

BT - ANZMAC 2007

A2 - Thyne, Maree

A2 - Deans, Kenneth R.

A2 - Gnoth, Juergen

PB - University of Otago

CY - Dunedin, N.Z.

T2 - Australian and New Zealand Marketing Academy Conference (2007)

Y2 - 3 December 2007 through 5 December 2007

ER -

Member networks and identification within professional associations

Abstract

Conference

Keywords

Access to Document

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Cite this