Abstract
In this chapter, Liebich and Kuttainen situate the golden age of magazine publishing alongside the height of sea travel in the 1920s and 1930s to investigate how interwar magazine print culture played an integral role in fuelling the popular imagination of a globally connected world. They demonstrate how Australia’s most spectacular glossy, illustrated quality magazines of the period The Home (1920–42) and MAN (1936–74) were instrumental in imaginatively transporting readers across space and time, and shaping their identities as modern Australians participating actively in international modernity, while also appealing to local and national sentiments. Addressing upper-class and aspirational women and a new breed of urban middle-class working man, respectively, The Home and MAN may have been modelled on the overseas titles Vogue (Britain, 1916–present) and Esquire (USA, 1933–present), but they uniquely coached, courted, and coalesced the self-image of modern Australian readers by reflecting back to them different images of the world and their place within it.
| Original language | English |
|---|---|
| Title of host publication | Magazines and modern identities |
| Subtitle of host publication | global cultures of the illustrated press, 1880-1945 |
| Editors | Tim Satterthwaite, Andrew Thacker |
| Place of Publication | London ; New York ; Dublin |
| Publisher | Bloomsbury Visual Arts |
| Chapter | 8 |
| Pages | 147-162 |
| Number of pages | 16 |
| ISBN (Electronic) | 9781350278646, 9781350278653, 9781350278677 |
| ISBN (Print) | 9781350278639, 9781350278660 |
| DOIs | |
| Publication status | Published - 2023 |