Original language | English |
---|---|
Pages (from-to) | 104-123 |
Number of pages | 20 |
Journal | European Journal of Marketing |
Volume | 18 |
Issue number | 6-7 |
DOIs | |
Publication status | Published - 1 Jun 1984 |
Merchandising
Francis Buttle
Research output: Contribution to journal › Article › peer-review
24
Citations
(Scopus)