| Original language | English |
|---|---|
| Pages (from-to) | 104-123 |
| Number of pages | 20 |
| Journal | European Journal of Marketing |
| Volume | 18 |
| Issue number | 6-7 |
| DOIs | |
| Publication status | Published - 1 Jun 1984 |
Merchandising
Francis Buttle
Research output: Contribution to journal › Article › peer-review
26
Citations
(Scopus)