TY - JOUR
T1 - Messages of Distinction
T2 - the HIV/AIDS Media Campaign in Thailand
AU - Lyttleton, Chris
PY - 1994/11/1
Y1 - 1994/11/1
N2 - In predominantly rural Thailand, television is a primary source of HIV/ AIDS knowledge. Since 1990, HTV/AIDS warning messages have been aired regularly and repeatedly on television as part of the national strategy to minimize transmission of HIV. The education and prevention messages chosen do more than suggest measures to avoid infection. Within a logic of risk, these messages also define characteristics of people who are signified as threatening agents of infection. In Thailand, prostitutes and drug users are portrayed as the feared Other. Because commercial sex is so widespread, the demarcation of prostitutes as a high risk group signals a diffuse threat not easily subject to conceptual distancing. It is the pervasive and often fear-based associations born of the media material that, in large part, establish the basis for emergent practice when thoughts or actions are triggered by consideration of HIV/AIDS.
AB - In predominantly rural Thailand, television is a primary source of HIV/ AIDS knowledge. Since 1990, HTV/AIDS warning messages have been aired regularly and repeatedly on television as part of the national strategy to minimize transmission of HIV. The education and prevention messages chosen do more than suggest measures to avoid infection. Within a logic of risk, these messages also define characteristics of people who are signified as threatening agents of infection. In Thailand, prostitutes and drug users are portrayed as the feared Other. Because commercial sex is so widespread, the demarcation of prostitutes as a high risk group signals a diffuse threat not easily subject to conceptual distancing. It is the pervasive and often fear-based associations born of the media material that, in large part, establish the basis for emergent practice when thoughts or actions are triggered by consideration of HIV/AIDS.
UR - http://www.scopus.com/inward/record.url?scp=84951402924&partnerID=8YFLogxK
U2 - 10.1080/01459740.1994.9966122
DO - 10.1080/01459740.1994.9966122
M3 - Article
C2 - 8628119
AN - SCOPUS:0030094696
SN - 0145-9740
VL - 16
SP - 363
EP - 389
JO - Medical Anthropology
JF - Medical Anthropology
IS - 1-4
ER -