Microcelebrity and the branded self

Research output: Chapter in Book/Report/Conference proceedingChapter

117 Citations (Scopus)
Original languageEnglish
Title of host publicationA Companion to New Media Dynamics
EditorsJohn Hartley, Jean Burgess, Axel Bruns
PublisherBlackwell Publishing
Number of pages9
ISBN (Print)9781444332247
Publication statusPublished - 2013
Externally publishedYes

Cite this

Senft, T. M. (2013). Microcelebrity and the branded self. In J. Hartley, J. Burgess, & A. Bruns (Eds.), A Companion to New Media Dynamics (pp. 346-354). Blackwell Publishing.