Microcelebrity and the branded self

Research output: Chapter in Book/Report/Conference proceedingChapter

117 Citations (Scopus)
Original languageEnglish
Title of host publicationA Companion to New Media Dynamics
EditorsJohn Hartley, Jean Burgess, Axel Bruns
PublisherBlackwell Publishing
Pages346-354
Number of pages9
ISBN (Print)9781444332247
Publication statusPublished - 2013
Externally publishedYes

Cite this

Senft, T. M. (2013). Microcelebrity and the branded self. In J. Hartley, J. Burgess, & A. Bruns (Eds.), A Companion to New Media Dynamics (pp. 346-354). Blackwell Publishing.