Abstract
The rates of mortality are increasing largely owing to obesity; hence implementing preventive programs is becoming crucial. Results from the Australian Bureau of Statistics (2012) Health Survey demonstrated that almost two-thirds (63%) of the Australian population aged 18 and above are overweight or obese. Therefore, in order to have more effective health promotion programs and policies, understanding the factors that influence young adults’ diet is vital. Applying survey method, the researcher has attempted to investigate the relative effect of interpersonal factors namely parents and peers on intrapersonal factor namely health value and self- efficacy towards healthy eating of the Australian young adults, aged 18-34 years (generation Y). Structural Equation Modelling (SEM) has been executed to test the hypotheses. Investigating the relationships, peer support has a stronger significant influence on health value than parental support. However, peer psychological control has a stronger negative influence on health value than parental psychological control. Additionally, Health value has direct significant positive influence on self-efficacy towards healthy eating. Utilizing bootstrapping method, it has been observed that health value is a mediator between parental support, peer support, peer psychological control and self-efficacy.
| Original language | English |
|---|---|
| Title of host publication | International Social Marketing Conference 2016 |
| Subtitle of host publication | Conference Proceedings |
| Publisher | University of Wollongong |
| Pages | 167 |
| Number of pages | 1 |
| ISBN (Print) | 9781741282658 |
| Publication status | Published - 2016 |
| Externally published | Yes |
| Event | International Social Marketing Conference 2016 - Wollongong, Australia Duration: 25 Sept 2016 → 27 Sept 2016 |
Conference
| Conference | International Social Marketing Conference 2016 |
|---|---|
| Country/Territory | Australia |
| City | Wollongong |
| Period | 25/09/16 → 27/09/16 |