Mobile augmented reality for environmental awareness

a technology acceptance study

Majed Abdullah Alrowaily, Manolya Kavakli

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

1 Citation (Scopus)


Littering behaviour is a global issue affecting most countries regardless of their development status. Mobile augmented reality (MAR) shows a promising contribution in different fields. However, despite the wider applications of MAR in different area such as cultural heritage [1, 2] and shopping [3], acceptance studies of mobile augmented reality applications with environmental awareness are still rare. This empirical study will contribute to the investigation of the users’ acceptance of MAR for environmental context. Perceived Enjoyment (PE) was founded to be strongly positively correlated with the users’ attitude (ATU) towards using EVA v2 app (r =0.833, p = < 0.01). The correlation between Perceived Ease of Use (PEOU) and Subjective Norms (SN) was the weakest positive correlation (r =0.36, p = <0 .05).

Original languageEnglish
Title of host publicationICCAE 2018 Proceedings of the 2018 10th International Conference on Computer and Automation Engineering
Place of PublicationNew York, NY
PublisherAssociation for Computing Machinery
Number of pages8
ISBN (Electronic)9781450364102
Publication statusPublished - 23 Apr 2018
Event10th International Conference on Computer and Automation Engineering, ICCAE 2018 - Brisbane, Australia
Duration: 24 Feb 201826 Feb 2018


Conference10th International Conference on Computer and Automation Engineering, ICCAE 2018


  • Environmental Awareness
  • Littering Behaviour
  • Mobile Augmented Reality

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