Mobile phone ubiquitous system adoption by manufacturing: a view through DOI and TOI

The phenomenal uptake of mobile phones in Bangladesh provides the opportunity for enterprises to offer mobile-based ubiquitous information systems (MbUS). However, little research exists investigating micro-and macro-level determinants contributing toward the adoption and use of MbUS in Bangladesh. To meet this gap, we apply the DOI and TOE framework to explore individual, technological, organizational, and environmental determinants of MbUS adoption. A qualitative method using interviews with the ready-made garment (RMG) factory owners, managers, employees, and IT experts suggest technological readiness, easily understandable MbUS technology, RMG capability, government intervention and a supportive regulatory environment were found to be macro-level determinants to successful MbUS adoption. A survey was also conducted to explore the micro-level customer-centric factors promoting MbUS adoption, which found that the advantages of MbUS, were compatibility, perceived ease of use, cost, and age of the users. The findings will be of value to RMGs, government and MbUS developers to accelerate the development of MbUS in Bangladesh. Furthermore, the findings have implications for other developing countries in improving the capacity of their RMGs while realizing their own development goals through mobile technologies