Moving towards a control technique to help small firms monitor and control key marketing parameters: a survival aid

Paul L. Reynolds, John Day, Geoff Lancaster

Research output: Contribution to journalArticlepeer-review

11 Citations (Scopus)
Original languageEnglish
Pages (from-to)113-120
Number of pages8
JournalManagement Decision
Volume39
Issue number2
DOIs
Publication statusPublished - 2001

Cite this