Moving towards a control technique to help small firms monitor and control key marketing parameters: a survival aid

Paul L. Reynolds, John Day, Geoff Lancaster

Research output: Contribution to journal › Article › peer-review

14 Citations (Scopus)

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@article{c8448b82ff1143bdadb85f2b88f31804,

title = "Moving towards a control technique to help small firms monitor and control key marketing parameters: a survival aid",

author = "Reynolds, \{Paul L.\} and John Day and Geoff Lancaster",

year = "2001",

doi = "10.1108/EUM0000000005417",

language = "English",

volume = "39",

pages = "113--120",

journal = "Management Decision",

issn = "0025-1747",

publisher = "Emerald Group Publishing",

number = "2",

}

TY - JOUR

T1 - Moving towards a control technique to help small firms monitor and control key marketing parameters

T2 - a survival aid

AU - Reynolds, Paul L.

AU - Day, John

AU - Lancaster, Geoff

PY - 2001

Y1 - 2001

UR - https://www.scopus.com/pages/publications/84986038293

U2 - 10.1108/EUM0000000005417

DO - 10.1108/EUM0000000005417

M3 - Article

SN - 0025-1747

VL - 39

SP - 113

EP - 120

JO - Management Decision

JF - Management Decision

IS - 2

ER -