Multilingual provision is cheaper than English-Only

Ingrid Piller

Multilingual provision is cheaper than English-Only

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Abstract

The business and self-help section of my local Kinokuniya bookstore is currently featuring shelves and shelves of Marketplace 3.0: Rewriting the rules of borderless business by Hiroshi Mikitani, the founder and CEO of e-commerce giant Rakuten. I’m not a fan of books in the “how to improve your business” genre and mostly Marketplace 3.0 seems to be a (poorly written) run-of-the-mill text about empowering your business through KPIs. It is also the self-aggrandizing account of an egomaniac. However, the first chapter is absolutely unique to the genre as it is devoted to Rakuten’s language policy: entitled “Englishnization,” it describes how Mikitani decided in May 2010 from one day to the next, “without consulting anyone,” to change the company language from Japanese (and other national languages spoken in subsidiaries outside Japan) to English.

Original language	English
Specialist publication	Language on the move
Publisher	Language on the move
Publication status	Published - 4 Apr 2013

Bibliographical note

Version archived for private and non-commercial use with the permission of the author/s and according to publisher conditions. For further rights please contact the publisher.

Keywords

200401 applied linguistics and educational linguistics
200405 language in culture and society (sociolinguistics)

Access to Document

Publisher version (open access)Final published version, 687 KBLicence: Unspecified

http://www.languageonthemove.com/multilingual-provision-is-cheaper-than-english-only/

Cite this

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title = "Multilingual provision is cheaper than English-Only",

abstract = "The business and self-help section of my local Kinokuniya bookstore is currently featuring shelves and shelves of Marketplace 3.0: Rewriting the rules of borderless business by Hiroshi Mikitani, the founder and CEO of e-commerce giant Rakuten. I{\textquoteright}m not a fan of books in the “how to improve your business” genre and mostly Marketplace 3.0 seems to be a (poorly written) run-of-the-mill text about empowering your business through KPIs. It is also the self-aggrandizing account of an egomaniac. However, the first chapter is absolutely unique to the genre as it is devoted to Rakuten{\textquoteright}s language policy: entitled “Englishnization,” it describes how Mikitani decided in May 2010 from one day to the next, “without consulting anyone,” to change the company language from Japanese (and other national languages spoken in subsidiaries outside Japan) to English.",

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KW - 200401 applied linguistics and educational linguistics

KW - 200405 language in culture and society (sociolinguistics)

M3 - Website contribution

SN - 2203-5001

JO - Language on the move

JF - Language on the move

PB - Language on the move

ER -

Multilingual provision is cheaper than English-Only

Abstract

Bibliographical note

Keywords

Access to Document

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