Multilingualism and the modes of TV advertising

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Media Texts
Subtitle of host publication	Past and Present
Editors	Friedrich Ungerer
Place of Publication	Amsterdam
Publisher	John Benjamins Publishing Company
Pages	263-279
Number of pages	17
ISBN (Print)	9781556197987
Publication status	Published - 2000

Cite this

@inbook{fbbcf3fc2959428182a2c533720977bf,

title = "Multilingualism and the modes of TV advertising",

author = "Ingrid Piller",

year = "2000",

language = "English",

isbn = "9781556197987",

pages = "263--279",

editor = "Friedrich Ungerer",

booktitle = "Media Texts",

publisher = "John Benjamins Publishing Company",

address = "Netherlands",

}