Multilingualism and the modes of TV advertising

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationMedia Texts
Subtitle of host publicationPast and Present
EditorsFriedrich Ungerer
Place of PublicationAmsterdam
PublisherJohn Benjamins Publishing Company
Pages263-279
Number of pages17
ISBN (Print)9781556197987
Publication statusPublished - 2000

Cite this

Piller, I. (2000). Multilingualism and the modes of TV advertising. In F. Ungerer (Ed.), Media Texts: Past and Present (pp. 263-279). Amsterdam: John Benjamins Publishing Company.