Multilingualism and the modes of TV advertising

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationMedia Texts
Subtitle of host publicationPast and Present
EditorsFriedrich Ungerer
Place of PublicationAmsterdam
PublisherJohn Benjamins Publishing Company
Number of pages17
ISBN (Print)9781556197987
Publication statusPublished - 2000

Cite this

Piller, I. (2000). Multilingualism and the modes of TV advertising. In F. Ungerer (Ed.), Media Texts: Past and Present (pp. 263-279). Amsterdam: John Benjamins Publishing Company.