This paper discusses a theoretical framework that sub-divides music blogs into five different typologies according to the subjective approach that the blog uses to manage the content of its site. The first part looks at the historical development of music blogs, remarking four different phases during their development. The focus will be on how music blogs' evolution has led to a fragmentation and differentiation of the medium. The second part describes the main characteristics of each approach. In the conclusive part, some considerations are made on how the presented framework can be used as an instrument of change for the understanding of music blogs as cultural intermediaries. Since the music industry has played a crucial role in the evolution of music blogs, its role in influencing their intermediary practices is also discussed. This paper is part of a larger project that investigates the emerging role of music blogs as cultural intermediaries.
|Title of host publication||Instruments of change|
|Subtitle of host publication||proceedings of the International Association for the Study of Popular Music Australia-New Zealand 2010 Conference|
|Editors||Jennifer Cattermole, Graeme Smith, Shane Homan|
|Place of Publication||Melbourne|
|Publisher||International Association for the Study of Popular Music|
|Number of pages||6|
|Publication status||Published - 2011|
|Event||International Association for the Study of Popular Music Australia-New Zealand Conference - Melbourne|
Duration: 24 Nov 2010 → 26 Nov 2010
|Conference||International Association for the Study of Popular Music Australia-New Zealand Conference|
|Period||24/11/10 → 26/11/10|
Jetto, B. (2011). Music blogs as cultural gatekeepers: a typological framework of music blogs. In J. Cattermole, G. Smith, & S. Homan (Eds.), Instruments of change: proceedings of the International Association for the Study of Popular Music Australia-New Zealand 2010 Conference (pp. 47-52). Melbourne: International Association for the Study of Popular Music.