An important element of language relates to its aesthetic use, in other words, how we make our lives beautiful and present ourselves to the world beautifully through language. Anthropologists and linguists have been interested in this dimension throughout the 20th century in their study of ritual and folklore and the ways that language is used in them through song, chant, oratory and other kinds of interactional discourse. Bauman’s (1975) Verbal Art as Performance crystalised many of these ideas to place an emphasis on performance when looking at such aesthetic modes of communication and to establish performance as an important area of study within Sociolinguistics and Anthropological Linguistics. Singing is an important cultural activity in which language as performance intertwines with music. As with many other forms of performance, singing often takes place within the context of a range of other embodied cultural practices.
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- 200401 applied linguistics and educational linguistics
- 200405 language in culture and society (sociolinguistics)